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Public Data Policy
Public Data Policy



EasyTrial’s personal data policy describes how EasyTrial stores and processes the personal information you leave behind when visiting our websites. Generally, you should be aware that, as an internet user, you leave behind electronic traces that enable other parties to follow your activities online. In connection with public sector customers, EasyTrial complies with §37 of the Personal Data Processing Act.

General data capture in connection with visiting EasyTrial websites 

EasyTrial has continuous access to statistical information about website visitors. It is not possible to identify individuals based on this information. When you visit any EasyTrial website, the following data may be captured about you:

  • Which of EasyTrial’s pages you visited and when – your “electronic footprint”;

  • Which browser and IP address you are using. 

When browsing the internet, you leave an “electronic footprint” behind, which reveals where you have been. This footprint is established when your browser sends information to a server, e.g., “I want to view the website that belongs to the address”. Most browsers provide information about their brand and version number, e.g., Google Chrome version 50. This enables the server to return the page you requested in a way that displays it correctly in your exact browser. When your browse an EasyTrial website, it sends information to the server concerned, including your IP address (your “address” on the internet). The server now knows where to send the page you requested.

Purpose of data capture 

The above-mentioned data is used by EasyTrial to see which path you use to find information on EasyTrial’s websites. EasyTrial can, for example, see whether you start on our home page and navigate to subpages, or if you jump straight into a subpage from a search engine, for example. This information is only used in connection with operations and statistics used to improve the user experience on EasyTrial websites.


EasyTrial may obtain information about your general internet usage by using a cookie file stored on your browser or the hard drive of your computer. Cookies are widely used in order to make websites work, or work more efficiently – and they are actually required for EasyTrial systems to work properly, as you may have found out at your first visit, and to provide information to the owners of the site. The cookies we use are essential to enable us to:


  • Estimate our audience size and usage pattern;

  • Store information about your preferences, allowing us to customize our site and to provide you with offers targeted at your individual interests;

  • Recognize you when you return to our site;

  • Allow you to use our site in a way that makes your browsing experience more convenient (for example, if you register with us or complete our online forms, we will use cookies to remember your details during this and  any future visits for as long as the cookie remains undeleted.);

  • Allow selected third parties (e.g., Google, Facebook, Twitter, etc.) to target specific marketing material to you based on your browsing history preferences.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.
Generally, cookies will expire after one year. For guidance on when Google’s cookies will expire, please see Google’s privacy policy.

EasyTrial may also use third-party tools, e.g., the AdRoll platform that uses cookies, tracking pixels, and related technologies to provide their services for advertisers, or the Smartlook service, which records user screen activity on the websites. We use the data to improve the quality and performance of all EasyTrial websites and applications.

Data collection when you enter a mobile phone number and/or email address via an EasyTrial webpage

Upon registration, we may collect the email address and mobile phone number which you enter. The information may be registered in EasyTrial mail systems or stored with EasyTrial’s hosting supplier (Scannet A/S). A few employees at EasyTrial have access to a list of the registered mobile phone numbers and email addresses. The stored email addresses and mobile phone numbers are, after completion of the specific task to which they were entered by you, solely used for historical and statistical purposes and to prevent possible fraud. 
Information about individual mobile phone numbers and email addresses is not transmitted to third parties unless specific permission has been given by you in connection with registration, and your information is deleted right away if you request that EasyTrial do so (by sending an email to

Data security

EasyTrial is committed to data protection in connection with the use of all EasyTrial websites and applications. It is therefore of utmost importance for EasyTrial to ensure data processing and data traffic security. Although EasyTrial maintains a high standard for data security, it is, unfortunately, not possible to provide an absolute guarantee for data communicated to and from publicly accessible websites such as most EasyTrial websites. When data is sent and stored electronically, there is always a risk that external parties may force an entry to protected data. EasyTrial disclaims any liability for breaches of data security. Furthermore, EasyTrial assumes no liability for third-party technical failures or forced entries into the EasyTrial systems.

Policy changes 

EasyTrial reserves the right to continuously change these guidelines and publish updated versions on EasyTrial web pages.

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